When it comes to making a lasting impression, your headshot speaks volumes before you ever say a word. Whether you are refreshing your company’s leadership page, updating your LinkedIn profile, or preparing marketing materials, the right headshot can enhance your brand’s credibility and approachability. However, achieving a standout headshot doesn’t rely solely on the photographer’s skills — what you wear plays a pivotal role too.
At St Louis Headshot Photographer, we’ve worked with countless professionals, executives, creatives, and teams to create headshots that truly resonate. Here’s our expert advice on how to choose the perfect wardrobe to ensure your headshot gets noticed — for all the right reasons.
1. Keep It Timeless, Not Trendy
Fashion trends come and go, but your headshot may serve you for several years. Choose classic pieces that reflect a professional image without dating your photo quickly. Solid colors, simple cuts, and clean lines are always safe bets. Avoid loud patterns, neon colors, or overly trendy pieces that can distract from your face.
Pro Tip: Navy, gray, black, and earth tones work well for a broad range of industries and skin tones, providing a polished and enduring look.
2. Focus on Fit
Ill-fitting clothing is one of the fastest ways to undermine a professional image. Clothes that are too baggy can make you appear sloppy, while overly tight clothing can look uncomfortable. Your wardrobe should complement your form without overpowering it.
Pro Tip: Before your session, try on your outfits and move around in them. You should feel confident, relaxed, and unrestricted.
3. Mind Your Neckline and Collar
Your face should be the star of your headshot. Avoid overly elaborate necklines, deep plunges, or extremely high collars that can compete for attention.
Men: Stick with well-pressed collared shirts. Depending on your brand, you may choose a jacket and tie or a more relaxed look without a tie.
Women: Choose tops or dresses with modest, structured necklines that frame your face beautifully without overwhelming it.
4. Choose the Right Colors
Color has a powerful psychological effect. Muted tones project professionalism and reliability, while bold colors can convey creativity and energy. Select colors that enhance your skin tone and eye color but avoid overly bright or reflective materials.
Pro Tip: If you’re unsure, bring a few options. Our experienced photographers at St Louis Headshot Photographer will help guide you on-site for the best choice under our professional lighting.
5. Consider Your Brand Image
Your attire should align with your personal or company brand. A financial consultant may opt for a sharp blazer and tie, while a creative entrepreneur may feel more authentic in smart-casual attire. Think about the message you want to send and dress accordingly.
Pro Tip: Imagine your ideal client or audience — dress the way you would to meet them for the first time.
6. Grooming and Accessories Matter
Small details make a big difference. Well-groomed hair, neat facial hair, and subtle makeup help polish your overall appearance. Keep accessories minimal — small earrings, classic watches, and subtle jewelry are ideal.
Pro Tip: Avoid shiny or reflective accessories that could catch studio lights and distract from your face.
7. Bring Options
We always recommend bringing 2-3 outfit choices to your headshot session. This allows for flexibility depending on lighting, background, and your final image goals.
Pro Tip: Pack your clothes on hangers to avoid wrinkles and have a lint roller on hand for last-minute touch-ups.
Why Trust St Louis Headshot Photographer for Your Professional Headshots?
At St Louis Headshot Photographer, we understand that creating an exceptional headshot is both an art and a science. With decades of experience as a full-service professional commercial photography and video production company, we have the right equipment, creative expertise, and service-minded approach to ensure successful image acquisition every time.
We offer full-service studio and location video and photography, including expert editing, post-production, and licensed drone pilot services. Our private studio lighting and custom visual setups are perfect for small productions and interview scenes, with a spacious studio environment that can accommodate props and customized sets.
We’re also deeply experienced in repurposing your photography and video branding to give your marketing efforts more traction across platforms. Well-versed in all file types, styles of media, and accompanying software, we stay ahead by using the latest in Artificial Intelligence technologies to enhance our photography and video services.
Whether you need a private custom interview studio setup, professional sound and camera operators, specialized indoor drone services, or complete production equipment, we have everything you need to make your next photography or video production perfect.
Since 1982, St Louis Headshot Photographer has been trusted by businesses, marketing firms, and creative agencies across the St. Louis area to deliver outstanding visual content that drives results. Let us help you create a headshot that doesn’t just get noticed — it makes a statement.
314-913-5626 Mike Haller
St Louis HeadShot Photographer, Inc. 