When planning a business event, capturing high-quality video and photography is essential for both promoting the event and creating lasting content. Whether it’s a corporate conference, seminar, trade show, or team-building event, effective photography and videography can elevate your marketing efforts and help communicate your brand’s message. As experts in the field of corporate photography and video production, we’ve compiled a list of best practices to help ensure your event is captured in the best light.
1. Plan Ahead and Create a Shot List
Preparation is key to capturing the essence of your event. Before the day arrives, work with your photographer and videographer to create a detailed shot list. This will include key moments you want to capture, such as guest speakers, product reveals, networking opportunities, group shots, and behind-the-scenes footage. Having a clear plan ensures that important moments aren’t missed, and the overall flow of the event is documented effectively.
2. Lighting Matters
Good lighting is one of the most crucial elements in both photography and videography. At events, lighting can often be unpredictable, especially in large spaces. A professional photographer or videographer will bring the right lighting equipment to ensure all shots are well-lit, even in challenging environments. If you’re using a venue that doesn’t offer ideal lighting, be sure to discuss lighting solutions with your service provider ahead of time. Proper lighting will also help eliminate harsh shadows and highlight key moments and people.
3. Capture a Mix of Wide and Close-Up Shots
Variety in your shots keeps the content visually interesting. Be sure to include both wide shots to capture the full scope of the event, as well as close-up shots to focus on key interactions and details. Close-ups are particularly important in interviews, speeches, and product demonstrations, as they convey emotion and provide a more personal connection to your audience.
4. Get Shots of Your Attendees Engaged
Your attendees are at the heart of your event, so it’s important to capture them engaging with one another. Whether it’s in conversation, networking, or interacting with your products or services, these candid moments will provide a dynamic and authentic feel to your content. Encourage your videographer and photographer to focus on moments that highlight attendee interactions, as these shots will help bring your brand story to life.
5. Ensure High-Quality Audio for Video Content
For video content, the quality of the audio is just as important as the visuals. Ensure your videographer has the necessary equipment to capture clear sound, especially for speeches or panel discussions. Lavalier microphones, shotgun microphones, and even ambient sound recording equipment can help ensure that your video footage is as professional as possible.
6. Take Advantage of Drone Photography and Videography
Drone footage can add a unique perspective to your event, especially for larger venues or outdoor gatherings. Drones can capture wide aerial views of the event space, creating a sense of scale and atmosphere that traditional photography simply cannot. As licensed drone pilots, St Louis Headshot Photographer can provide this service while ensuring all necessary safety protocols are followed. Whether your event is indoors or outdoors, we have the equipment to get stunning shots from the sky.
7. Plan for Post-Production
Once the event is over, post-production is where the magic happens. Your videographer and photographer will need time to review footage and photos, edit them, and produce the final content. In the editing phase, your team can enhance your images, add effects, trim unnecessary footage, and incorporate branding elements like your logo or message. Make sure to set realistic timelines for this process, and communicate your goals for how the final content will be used across different platforms.
8. Consider Repurposing Content
With the rise of social media, creating multiple types of content from a single event has become increasingly important. Repurposing your event photography and video into short clips, social media posts, blogs, or testimonials can help your brand gain more traction. Experienced professionals, like those at St Louis Headshot Photographer, can help you create content that is tailored to your media needs, ensuring that you get maximum value out of your event coverage.
Why Choose St Louis Headshot Photographer?
At St Louis Headshot Photographer, we have extensive experience in providing top-notch video and photography services for corporate events. With a creative crew and the right equipment, we ensure that your images and videos will be perfectly suited for your business’s goals. Our full-service studio is equipped with everything you need, from lighting setups for small productions and interview scenes to sound and camera operators who ensure smooth, professional recordings.
We also specialize in drone photography and videography, offering unique perspectives and creative shots for your event. Our experienced team can customize your production to meet diverse media requirements and help repurpose your branding content to enhance your marketing efforts. Whether it’s a private interview setup or flying specialized drones indoors, we have the skills and equipment to make your event visuals stand out.
Since 1982, St Louis Headshot Photographer has worked with businesses, marketing firms, and agencies throughout the St. Louis area. Our team’s expertise in editing, post-production, and handling various file types and media styles ensures that every detail of your event is captured and delivered to meet your needs.
Let us help make your next business event a success—contact St Louis Headshot Photographer today to discuss your event’s photography and videography needs!
314-913-5626 Mike Haller
St Louis HeadShot Photographer, Inc. 