Wear what you feel comfortable with is the only rule for an effective business portrait.
But here are some guidelines.
Men should wear a solid dark suit, a pressed and well-fitting white or light colored shirt, and a dark tie.

Women should wear a solid suit and a light blouse. Wear something that looks good from the waist up. Select something that falls well on your shoulders and flatters your neckline.
As a friend of the camera lens, darker shades are more flattering and slimming, but remember – black is not always the best color. You might try navy, dark-gray, chocolate, forest green, deep teal, eggplant or a rich caramel colors.

314-892-1233
Mike Haller
10812 Arnett Dr. St Louis, MO 63123
St Louis Commercial Photographer
St Louis, Missouri, USA | Photography services
businessportraitsstlouis@gmail.com